While working on a contract for the Air Force Culture and Language Center (AFCLC), I saw an opportunity to improve their mobile app, Culture Guide. Since the 2.0 release in October 2021, the app had grown significantly in terms of content, but the information wasn’t being shown effectively. I pitched a complete redesign in May 2023 to better highlight our client’s expanded content.

Our team kicked off with thorough requirements gathering and a list of desired new features, including favorites, dark mode, and a global search function. We brought in a UX design consultant, while I completed the UI design. I was the lead designer on the project while working with the developers to oversee the UX/UI implementation. The result was Culture Guide 3.0, which launched in May 2024.

This project not only sharpened my skills in collaborating with cross-functional teams and working in an Agile environment, but it also gave me hands-on experience guiding a product from concept to completion. In addition, I created the promotional video for the app release, showcasing the new user experience and building engagement.